---
title: Innovative ambulatory growth, focused on the fundamentals
description: Ambulatory growth through access improvement and practice integration.
image: https://www.valuecapturellc.com/hubfs/Simon%20Curtis%20Podcast%20banner.png
---

# Innovative ambulatory growth, focused on the fundamentals

February 18, 2025   
 Written by Value Capture, LLC

## Listen:

## Episode Synopsis:

Welcome to Episode #90 of [**Habitual Excellence**](https://valuecapturellc.com/thought-leadership/our-podcast-habitual-excellence/), presented by Value Capture.

Join us in this insightful episode as we explore how to grow ambulatory care successfully while fulfilling an organization's core purpose. Our guest, Simon Curtis, COO of Duke Health Integrated Practice, shares his experience tackling two significant challenges: integrating a faculty practice and meeting increased patient demand, with volumes rising 10-15% annually. Discover how focusing on the fundamentals has been key to navigating these challenges and driving sustainable growth. Tune in for valuable lessons and strategies from a leader at the forefront of healthcare innovation.

 [Full (unedited) transcript can be accessed here.](https://www.valuecapturellc.com/hubfs/Simon%20Curtis%20H.E.%20Transcript%20Feb%202025.pdf)

---

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---

## Quotes:

![Simon Curtis Quote A](https://www.valuecapturellc.com/hs-fs/hubfs/Simon%20Curtis%20Quote%20A.png?width=800&height=800&name=Simon%20Curtis%20Quote%20A.png)

![Simon Curtis Quote B](https://www.valuecapturellc.com/hs-fs/hubfs/Simon%20Curtis%20Quote%20B.png?width=800&height=800&name=Simon%20Curtis%20Quote%20B.png)

![Simon Curtis Quote C](https://www.valuecapturellc.com/hs-fs/hubfs/Simon%20Curtis%20Quote%20C.png?width=800&height=800&name=Simon%20Curtis%20Quote%20C.png)![Simon Curtis Quote D](https://www.valuecapturellc.com/hs-fs/hubfs/Simon%20Curtis%20Quote%20D.png?width=800&height=800&name=Simon%20Curtis%20Quote%20D.png)

[Podcast](https://www.valuecapturellc.com/blog/tag/podcast), [Build Excellence](https://www.valuecapturellc.com/blog/tag/build-excellence), [Safety](https://www.valuecapturellc.com/blog/tag/safety), [Habitual Excellence](https://www.valuecapturellc.com/blog/tag/habitual-excellence), [Leadership](https://www.valuecapturellc.com/blog/tag/leadership), [Culture](https://www.valuecapturellc.com/blog/tag/culture), [Strategy Deployment](https://www.valuecapturellc.com/blog/tag/strategy-deployment)

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#### Written by [ Value Capture, LLC ](https://www.valuecapturellc.com/blog/author/value-capture-llc-1)

We are consultants who act as trusted advisors that guide health systems determined to produce perfect health with zero harm, wait, or waste — for patients, teams, and communities. We work with organizations by solving their biggest problem and doing it in a sustainable way, with “no tradeoffs” leading to exceptional change in organizations and the knowledge to continue to improve.

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